Your most beautiful days, told by you.
Behind every great event lies work driven by care, attention to detail, and passion. Read the testimonials of those who entrusted us with their most important day.
Transparency is our top priority. All our reviews are verified. You can also view the official profiles of the couples we have worked with on certified industry platforms.
Pubblicato su Google![]()
Jane RTrustindex verifica che la fonte originale della recensione sia Google.
I had the absolute pleasure of working with Ilenia as a wedding celebrant, and I can confidently say she is a truly exceptional wedding planner. From start to finish, Ilenia was incredibly professional, organised, and attentive to every detail. Her calm presence and warm personality made the entire experience so enjoyable—not only for the couple, but also for everyone involved behind the scenes. It’s clear she genuinely cares about her clients and pours her heart into creating unforgettable, seamless celebrations. I look forward to working with her again in the future—she is a joy to work with.Pubblicato su Google![]()
Matteo BTrustindex verifica che la fonte originale della recensione sia Google.
Professionale, cordiale e sempre sul pezzo. Abbiamo collaborato insieme per un evento aziendale e speriamo di poter collaborare di nuovo presto per altre occasioni!Pubblicato su Google![]()
Elena aTrustindex verifica che la fonte originale della recensione sia Google.
Il servizio offerto da Ilenia è stato adeguato e ha contribuito all’organizzazione dell’evento con impegno e attenzione ai dettagli, garantendo che tutto si svolgesse in maniera fluida. Nel complesso, un supporto utile per la pianificazione di un giorno speciale.Pubblicato su Google![]()
Anastasia DTrustindex verifica che la fonte originale della recensione sia Google.
Ilenia helped us to organize our Tuscan dream wedding this June! She recommended the best vendors with adequate pricing and services, was very helpful and accommodative to all the questions we had. If you are planning a destination wedding in Florence , I would definitely recommend Massara Events.Pubblicato su Google![]()
Diana STrustindex verifica che la fonte originale della recensione sia Google.
Very helpful, informative and cost effective. Thank you!Pubblicato su Google![]()
Lauren PTrustindex verifica che la fonte originale della recensione sia Google.
Ilenia recently helped me plan and coordinate the branding and production of a corporate event at a resort in Volterra, Tuscany. She was fab from start to finish, managed all the timelines we needed to submit graphics and other information by, picked great vendors who were all reliable, friendly and exactly as requested, and overall provided us with a seamless experience when planning from abroad. Thank you Ilenia, we really appreciated your help and look forward to working together again for future events!Pubblicato su Google![]()
Giulia ITrustindex verifica che la fonte originale della recensione sia Google.
Finezza, raffinatezza ed eleganza… semplicemente stupende!!!Pubblicato su Google![]()
Virginia PTrustindex verifica che la fonte originale della recensione sia Google.
Ringrazio Francesca Cogliandro, di massara events, per aver realizzato tutto alla perfezione il giorno della comunione della mia bimba Paola .Pubblicato su Google![]()
Amitha RTrustindex verifica che la fonte originale della recensione sia Google.
Ilenia is the best event planner that i could find in florence after my disastrous planner gave up on me in the last second possible, i contacted ilenia on google maps she was so sweet she responded quickly and helped me, so professional and kind.. I definitely recommend herPubblicato su Google![]()
Giorgia BTrustindex verifica che la fonte originale della recensione sia Google.
Ringrazio infinitamente l’allestirice Francesca Cogliandro di Massara Events per aver reso, con eleganza ma allo stesso tempo semplicità, unico e perfetto il 18esimo di mia sorella curando tutto nei minimi particolari. Grazie anche per averci aiutati nella scelta dei regali da donare agli invitati, acquistati presso la sua gioielleria sita a Pellaro, Reggio Calabria. Sei straordinaria, grazie ancora❤️
Together, we’ll make your dream wedding a reality
What are the key steps in planning a wedding?
The first step in planning a wedding is undoubtedly to hire a wedding planner. This professional will guide you through every stage of the wedding planning process, ensuring that every detail is handled perfectly.
If you don’t have a wedding planner, it’s a good idea to create a wedding planning checklist that includes all the vendors involved, along with a description of the services they offer and their respective costs, so you can compare the various proposals you receive.
You’ll also need a timeline of tasks, payment deadlines, a guest list with dietary requirements, a breakdown of guests by family (to determine how many wedding favors to order), and addresses for mailing thank-you notes and invitations that can’t be delivered in person.
How long does it take to plan a wedding?
On average, it takes 12 months to plan a wedding, regardless of whether it’s a civil or religious ceremony, in Florence or elsewhere. It is certainly possible to plan on shorter notice, but keep in mind that there are only 20 weekends between May and September (which are typically the most popular months), so your dream venue or the photographer you really like might not be available for your chosen date.
Starting early isn’t a bad idea if you want to take things slowly, but it isn’t strictly necessary. Much depends on the couple’s expectations; keep in mind that for the wedding dress alone, you should budget nine months—covering the selection of the dress, accessories, and all the necessary fittings (usually four or five)—to ensure the dress is ready and perfectly tailored to the bride’s figure.
For the groom, 6 or 7 months are sufficient (so to speak), so it is not advisable to plan a wedding with less time, even if you are working with a wedding planner.
How much does it cost to plan a wedding?
It is not possible to define fixed costs or make predictions when planning a wedding: every event involves many variables, chief among them the number of guests. Instead, it is more prudent to start with the available budget and, based on that, draw up an initial breakdown that realistically takes into account the couple’s expectations.
Other factors that can influence the cost of a wedding include the location, the chosen date, the quantity and quality of the various services provided by vendors involved in the event, and the type of catering at the wedding reception.
Setting the budget is certainly the starting point for planning a wedding. Allocating it proportionally and realistically is the next step. In this allocation, it is important to keep in mind that the various areas involved must be balanced and harmonious with one another so that a wedding, whether large or small, can be considered a success and be appreciated by the guests.
Why do you need a wedding planner?
Caught up in the excitement of planning your own wedding, it can be easy to make unforeseen planning mistakes or overlook potential issues that don’t seem significant at first glance. A professional who specializes in wedding planning can guide you through seemingly simple choices that, when taken together, make all the difference.
A wedding planner has a comprehensive view of the entire event, so they will be able to interpret the couple’s tastes, guiding and advising them on every aspect. Additionally, a wedding planner will provide a list of vendors, recommending the best professionals selected through years of collaboration and who best suit the wedding’s atmosphere.
A less glamorous but equally important aspect is budget management: a wedding planner not only knows the available budget but also understands how to allocate funds to each individual item, monitors any changes as the planning progresses, and provides timely and detailed reports to the couple. Finally, when the big day arrives, they coordinate every vendor at every stage of the wedding (before, after, and during) to ensure that everything runs smoothly and that any last-minute issues are promptly resolved, leaving friends and family to simply enjoy the celebration.
What is your approach?
If you want to plan your wedding in Tuscany, a popular destination for weddings, you’ll need careful planning.
If you’re looking for a wedding planner, Massara Events is your go-to partner for creating a high-end wedding, designed by true industry professionals through comprehensive consultation on every aspect of the day.
Starting with the budget and the client’s requests, the event is planned down to every single moment of the day, offering a range of services to define and personalize the ceremony and wedding reception.
You will receive a detailed quote that takes into account the complexity of the event, the number of guests, the location, the services requested, and any other information you provide.
We will recommend top-tier vendors: venue setup, floral arrangements, catering selection, photo and video services, bridal styling, car rental, transportation, guest reception, concierge services, and much more. All will follow an elegant and cohesive theme that will bring to life a happy and memorable day.
